Explore UX/UI design for AI-native systems, enterprise platforms, and workflow-heavy products.

Selected case studies · 2023–2026

How I make UX/UI decisions

I focus on how work moves through the system, who is involved, where risks appear, and what should be automated or kept human. I model information architecture, states, permissions, decision points, and orchestration rules so the product is clear, auditable, and ready to ship.

I consider delivery constraints early, including team capacity and rollout plan, ensuring the design is realistic and ready for future growth. My goal is to improve activation, adoption, and retention — not just usability — and shape systems that remain effective as the product evolves. On Strata, this discipline extended to a B2B2C layer — an embeddable, Stripe-integrated checkout and tracking widget with a deterministic customer-facing boundary.

Build systems that work in practice, align teams, and support real product execution. I design AI workflows and UX for enterprise products that reduce manual work, lower cognitive load, and keep humans in control. I consider current operations and future needs so teams ship relevant solutions.

Hi, I'm Sebastián. Share a job description or ask about enterprise, B2B, CRM projects, or anything else.

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