Services

I help B2B SaaS and enterprise teams define the right problem, design AI-native workflows with human control, and ship systems that work in real operations.

Define, redesign, and structure critical workflows for B2B SaaS tools

I help teams working under pressure define and restructure execution workflows, especially in operations, finance, logistics, and support.

I focus on

B2B SaaS platforms and internal tools.
Workflows across operations, finance, logistics, and support.
Dashboards, information architecture, exception handling, and escalation paths.
Audits to identify friction, failures, manual work, and misaligned workflows.
Connecting current workflow problems to a realistic product roadmap.

Typical outcomes

End-to-end workflows teams can actually follow.
Fewer errors and less coordination overhead.
Faster execution and better visibility into next actions.
Clearer direction, stronger alignment, and a realistic path.
A roadmap that balances quick wins with medium-term evolution.

Define and design AI-native human+agent systems of action (from discovery to delivery)

I help teams define human+agent workflows that support judgment, add guardrails, and keep critical decisions under human control—from early discovery to implementation.

I work on

Human-in-the-loop systems and AI decision interfaces.
AI-driven patterns for routing, summarizing, and proposing actions.
Risk-aware workflows where mistakes are costly (finance, compliance, ops).
Governance rules for when AI should act, suggest, or wait for approval.
Reusable rules and learnings, not just prompts.
Translating AI opportunities into roadmap items and phased delivery.

I prototype AI behavior beyond the UI

Workflow routing and escalation in n8n.
RAG-based workflows that deliver timely, relevant information into the right step.
API orchestration and webhook integrations across tools.
Managing tools like Perplexity as digital coworkers for research and automation.

Typical outcomes

AI that improves decisions and execution instead of creating noise.
Human accountability over automation.
Product teams that treat AI as part of the system, not as a feature.
A maturity framework to sequence AI adoption safely.
Durable human+agent collaboration patterns that evolve over time.

Define, build, and scale design systems for complex platforms

I view design systems as a visual API between design and engineering. They help teams ship faster, stay consistent, and improve products through safe, incremental changes.

I focus on

Figma systems built with primitives, tokens, and component variables.
Tokens and components mapped to implementation primitives (Tailwind, ShadCN, Radix, etc.).
API-first UI patterns for configurable enterprise products.
Clear documentation for appearance and behavior.
Prioritizing improvements using the design system.

I work on design system implementation

Systems as Figma libraries and v0/Cursor structures.
Example flows for faster code integration.
Figma as a machine-readable source for future AI and automation.
Design systems that stay aligned with engineering constraints and roadmap changes.
Scoping legacy CRM/ERP and cloud-based platforms down to the workflows, roles, and underlying data model that actually drive adoption.

Typical outcomes

Faster development and less inconsistency across teams.
Shared mental models across product, design, and engineering.
A design system that evolves with the product.
Clearer handoffs and fewer gaps between design intent and shipped code.

Hi, I'm Sebastián. Share a job description or ask about enterprise, B2B, CRM projects, or anything else.

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